USE CASE · Worker-generated content

Give workers a useful capture brief, not a marketing job

Build a small repeatable capture routine that lets workers submit useful source material while the office manages public content decisions.

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Capture in the field. Review in the office. Export for your own publishing workflow.

Worker-generated content example — Actual WorkToSocial interface · sample data.

THE SITUATION

A practical office decision

A handyman knows which repaired fitting matters. The office may not. A close photograph and one sentence of context give the reviewer a starting point without asking the worker to write a social campaign.

Make the brief specific

Show an example of a useful overview, close detail and finished frame. Ask for a short clip only when it adds something.

Keep the handover clear

Submit to the correct job and let uploads finish. Source files need context as well as visual quality.

Leave public decisions with office

Office reviews permissions, claims and presentation. Submission does not automatically publish.

MAKE THE HANDOVER USEFUL

From source to a deliberate result

01Useful source
02Job context
03Office decision
04Prepare
05Review
06Export

What to check before using this example

Can the office explain the work from the source and job note? Does the selected visual support the wording? Are the people and private details suitable for the intended use? A finished file should answer those questions before it is downloaded.

The workflow prepares content for the business’s own channels. It does not guarantee reach or enquiries, certify the work or automatically publish a social post.

LOOK AT THE SOURCE